Wednesday, 11 June 2008

BMI Magazine Feature: Real Gold

A feature on London's brains working against the grain for (weirdly) BMI's inflight magazine.

Brains Against The Grain

Set up little over a year ago to shake up a city they loved but knew could be better Real Gold has rapidly established itself as London’s go to organisation for innovative, confrontational output which has consistently been better produced with a greater sense of integrity and attention to detail than any of their contemporaries.

A fluid group of creative individuals Real Gold's strength lies in its flexibility. Always ready to change, always ready to move and always ready to make itself that little bit better Real Gold has consistently challenged both itself and it's loyal public.

Early ventures such as their original A Large Party rave in an abandoned warehouse in Hackney set the tone for the collective’s parties. A follow up is planned for the near future but as with all Real Gold ventures a sense of secrecy prevails. If you want to know: keep your ear to the ground.

Don't go mistaking Real Gold for a simple party planning outfit though. There is far more to their bow than running the best raves in town. Past endeavours have included a 7” by The Train Chronicles, a Team Megamix mix CD and a series of T Shirts which culminated in this years ‘Waterparks’ T Shirt modeled by Alice Dellal and Peaches Geldof. As with all Real Gold products these items were all limited, numbered and obsessively catalogued in a style reminiscent of Factory Records attention to output.

Last Christmas saw a guerilla style ‘pop up’ store on Carnaby Street and earlier this year a print ‘zine entitled FUN which showcased breaking writing talent. Upcoming projects include involvement in the Rich History month, a show on Diesel’s U Music radio and a monthly Italo Disco night at Hackney’s Seabright Arms. Real Gold never stand still. If you want to find something interesting to do in London you could do worse than start running with them.

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